Understanding Search engine optimization Friendly URL Syntax Practices. SEO Friendly URL SyntaxPoor URL structure is a frequent Search engine optimization issue, one that will impair rankings, keep pages out of the search engine indexes, and suck ranking authority from your other pages or maybe the entire websites. Some content management system bake poor URL structures right into their websites. Lax rules can be a culprit, for example, not encoding spaces or special characters.
Meanwhile, some CMS platforms devise URLs using illegal characters which should not appear in addresses. Others generate multiple URLs for pages, creating duplicate content. While it is true that search engines like google go to great lengths to see and index including the worst URLs, awareness of URL management and optimization will give you both SEO and usability advantages.
Good URL Structure. A few years ago, Dr. Peter J. Meyers put together a cheat sheet on the anatomy of a URL. It’s a high quality one to keep handy. It is possible to read and understand. Should I saw this address pasted into a blog or forum, I might likely simply click it. It is actually SEO optimized with breadcrumb style keywords. Search engines look for keywords in URLs; it’s a known ranking factor. This layout, going from general to specific, is great for enterprise SEO.
The URL includes its very own anchor-text. If this type of address were pasted into a blog or any other website as a link, that link would possess well-optimized key phrases. Old style dynamic addresses are legal and acceptable, though they have drawbacks.
They are usually longer and hard to see since they contain both parameter names plus values. Pairing parameter names with values adds extra words. This might dilute the SEO value produced from keywords in the URLs. This type of address could have information better transmitted outside of the URL. A person ID, session ID, sort code, print code and many other possible parameters could create duplicate content, security or other issues.
Diagnosing URL Issues – To find URL based issues:
Search for errors and warnings then determine whether URLs are definitely the culprit. Audit all URLs for proper syntax. To examine for errors, start with Google and Bing webmaster tool reports. Look for duplicate content then examine the webpage addresses themselves along with their locations. Numerous third-party SEO tools can locate SEO issues as well. Canonical issues, parameters which do not change page content, loose adherence to coding standards, or any number of reasons can provide duplicate content.
I dealt with a newspaper that used unique numerical identifiers, away from parameters, to offer articles as webpages. It failed to matter exactly what the URL contained, as long as the identifier was somewhere within the address. Unfortunately, the writing of link hooks into templates was inconsistent, leading to thousands upon thousands of duplicate content pages. We needed to pour through each template, rewrite each link hook as an SEO friendly URL, then catalog all of the legacy URLs and 301-redirect them to the new optimized addresses.
When auditing URL syntax, I prefer to export every webpage address into a spreadsheet or database. If you’re considering using Google site: queries, don’t bother as many of the issues you are going to try to find do not appear in search engine results. Each character includes a specific use. If they appear, determine should they be used properly, ought to be encoded, or maybe the URL needs reconfiguration.
Unsafe Characters – Unsafe URL Characters. Encode unsafe characters unless used for a certain purpose. The % symbol fails to require encoding when employed to encode a character. The # symbol will not require encoding when qngvsy to generate an anchor tag.
Miscellaneous Characters – Miscellaneous URL Characters. As it happens, these characters do not require encoding. In fact, many CMS platforms will encode these automatically. If you want links that have these characters to keep consistent when shared from web site to website, it’s a safe and secure bet to encode these.
Look For The Pound Symbol, # – Search engine listings ignore the # and everything after it in a URL. If utilizing the #, ensure that the webpage appears as you would like it crawled and indexed if the # and everything that follows is taken away. In the event the # changes content you desire indexed, you will need to locate a different URL structure. As an example,