Nearing the end of 2019, Google started letting internet marketers know about impending changes to their online search engine ranking system that will have influence on how sites would be viewed in 2020. To continue to rank well in 2020, websites should hit certain additional criteria. In the following paragraphs, I discuss these key new changes that will impact your website’s organic SEO rankings within the Internet Search Engine.
The very first item on their list is that of making sure that your web site features a published SSL certificate in place. Now, as far as Internet search rankings go, you will start to be penalized unless you have an SSL certificate in place on the site.
Among the first moves in connection with this already now in place, is the fact that unless you come with an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a prospective page viewer be aware that the website is not secured. Clicking on the exclamation mark brings up the details from the security infraction. This new item is now already in place on the browser with the January 2017 Chrome “56” browser update.
SSL certificates usually are not a significant expense nowadays and also you can have them set up for as low as about $26 each year should you be not running an e-commerce site and approximately $70 or so when you are. Google is quite thinking about customers being protected since they visit websites directed by Google and they want to make certain that customer data entered on these internet websites is encrypted along with a person’s information is kept safe. In this connection, they will therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate in position. So, if being found by Google organically is very important for you, this can be a step you will have to take along with your site.
Next on the agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has been listening to their complaints. Google has found that popup adds often can cover an entire screen on the mobile phone and can even be hard to get rid of. So now as Googlebot crawls your webpages and then in particular, your mobile webpages, remember that they are looking on popup adds with disfavor as well as your page will likely be penalized if popup adds are found.
Google’s move here is because are planning to deliver quality content with their search and “AdWords” customers for their advertisers. These are on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose is to popup an increase sell something. Advertising on the web will almost certainly begin to change due to this new online search engine ranking requirement so if you are seeking to be found and you currently run popups on the pages, you will end up planning to start doing some rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you because of it instead of penalizing you.
The next change needed for 2017 is going to see a lot of people scrambling to enhance their site design architectures. Almost half of all Access to the internet today is done by cellular devices including tablets.
In a recent study performed by a Google subsidiary company, it absolutely was found that this average load time to get a webpage on the mobile phone is still sitting at about 19 seconds to load. This same study shows that mobile device users on the other hand have only an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, usually are not getting loaded.
So situations are changing. Google now has setup a totally separate internet search engine “page indexing” database in their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and when your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google can make note of it and your page will not be arriving in their search engine results for users until you can buy this fixed.
With over 50% of all the website interactions now coming from mobile, it has the potential of cutting your total website visitors by nearly half as soon as your pages have already been flagged by Googlebot for being slow loading – not that mobile was helping you anyway with approximately 53% of individuals clicking off before your page ever got loaded in the first place.
In reality, many WordPress theme providers are now scrambling to build and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be out on these however as to whether they will be able to get down to the 2-4 second page loading time “sweet-spot” requirements now being required by Google.
To hit loading times which are consistently this fast, will basically require the making of “natively coded, responsive” webpages which do not use widgets for any sort. And even time choose to use convert the content of your anhnir fat page in to a fast loading, content filled mobile page will take time that may still keep your page out of the fast loading category.
To sum up, the Google search engine nowadays wants professionally built, natively coded webpages to serve up solid content to its customers on mobile devices. To achieve success having a website organically in the future consequently, will need for most online entrepreneurs, a need to rebuild existing websites.