What’s the fastest approach to attract more new patients to your practice? Every practice owner wants the basic answer so when the cell phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead find an online medical marketing firm which offers value. Ask these 5 questions.
* Do they measure success in terms of trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they supply proof the service(s) generate more new patient calls?
* Could they be transparent or do they hide fees?
* Will they manage your marketing to suit your needs?
* See below for that information on each.
1. Do they measure success when it comes to new patient leads?
If you own a practice, the objective of medical marketing would be to do just something, which is to acquire more new patients calling and or emailing your practice. It’s to not the number of ad impressions or Google views, branding, or page impressions or even total number of calls you receive. None of those things can be changed into new patients and sales.
Most medical marketing firms try to bury you in data about things which has no tangible benefit. Many will even have you put special coding on the website throwing off your current marketing metrics. Instead choose a marketing firm that uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you every month.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts ought to be a large red flag. It’s a sales strategy to sell something people would want to dump inside a month or two that keeps you investing in 6-12 months for a thing that does nothing. Make sure to pick a medical marketing firm that charges on the month to month basis. That way, they’ll need to still earn your business each month.
3. Can they offer proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you ought to know is that none of such work and something is even illegal. There is certainly zero proof that by using these marketing tools will attract just one new patient. However, there is a lot of evidence these are just methods to charge your practice for services who do nothing.
Geo-fence display pushes texting out to prospects driving from your practice. Which is not merely annoying, and when it worked would mess with our scheduling. The truth is, it doesn’t generate leads. Great idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for a lot of local business owners but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and lots of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads then speak to a couple of clients who’ve tried it.
4. Will they be transparent or will they hide fees?
When it comes to price you’d like to know what you’re spending money on, right? Yet a standard ripoff strategy in the market is always to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then the firm refuses to really provide information on how much of those funds will almost certainly actual AdWords spend versus within their pockets.
The sole transparent way to charge for medical PPC is always to charge a monthly management fee then have you ever pay the AdWords spend entirely on your charge card. That way you know precisely how much you are paying the marketing firm to handle your medical PPC and exactly how much visited Google’s AdWords.
5. Do they manage your marketing to suit your needs?
There are tons of low-cost online marketing services out there that offer you usage of software so you can manage your marketing yourself. For instance, you will find a handful of businesses that sell online review software, and almost none that train your team the way you use it and ensure it’s working for you.
Getting use of powerful online marketing tools is wonderful, in theory, if you have a Ph.D. in online marketing and 40 hours a week to spare. On the other hand, if you have work helping patients, these are just a large total waste and money.
Be sure to check the marketing firm does the work, which means you can concentrate on everything you do best which can be helping patients. What’s the easiest method to attract new patients? Make certain for each dollar you spend money on lead generation you’re getting nlphhf and a positive ROI. It’s that easy. And get away from each of the nonsense about geo-fence displays, retargeting, banner ads and other items that does nothing for your medical practice.