On National Pretzel Day, Philly Pretzel Factory will celebrate its fans by providing away pretzels for the eleventh consecutive year. With more than 170 locations, the nation’s largest Philly-style pretzel brand is expecting to distribute more than 50,000 pretzels this season. On Thursday, April 26, traditional and Walmart locations system-wide will offer you Philly Pretzel Factory to every guest who enters the store in honor of the national holiday. Additionally, Philly Pretzel Factory locations will award the first 100 customers in line with a card redeemable for a free pretzel every day through the month of May.
“When we started giving away pretzels on National Pretzel Day, we didn’t realize just what a huge success the vacation would become,” said Dan DiZio, CEO and co-founder of Philly Pretzel Factory. “We have now guests who start asking regarding the pretzel giveaway in January, so we know the only reason we’ve had the opportunity to be successful being a business is because of their patronage. We celebrate the holiday to provide back and thank our loyal customers because we truly appreciate them.”
National Pretzel Day began in 1983 when Philadelphia Rep. Robert S. Walker declared his favorite food was deserving of the own holiday. Throughout the duration of the initial declaration, but long before Philly Pretzel Factory was built, DiZio already had a knack for selling the knot-shaped delights. At age of 12, DiZio would ride his bike to the corner of Southampton and Roosevelt Boulevard to promote their own pretzel creations. The young entrepreneur would sell five pretzels for $1, averaging total sales of 1,000 pretzels per day. After giving a cut to the supplier, DiZio would pocket $100 and ride home.
In order to transform his pretzel stand into something much bigger, DiZio teamed on top of college buddy Len Lehman in 1998 to create the first Philly Pretzel Factory blueprint. Ever since then, the company has grown from just one location in the Mayfair neighborhood in Philadelphia to 170 locations in 17 states over the U.S., from Massachusetts to Florida on the East Coast and also to Nevada on the West Coast. The company is on pace to incorporate 25 new locations this season with franchise owners across the U.S.
“Although we have a huge presence over the Mid-Atlantic, we’ve been expanding our footprint into new markets over the past couple of years,” said Tom Monaghan, Chief Development Officer of Philly Pretzel Factory. “National Pretzel Day allows people in markets away from the Mid-Atlantic to interact with our logo and taste our freshly baked pretzels.”
The company’s presence has been growing in newer markets, including Massachusetts, Ohio, Illinois, Indiana, Missouri, Texas and Vegas, with lots of the brand’s newer franchisees possessing a connection to the product back in the Philadelphia area. Now, Monaghan is hoping to fill out those markets with additional franchise prospects who want to delight their local communities owxape pretzels “served hot outta the oven.” Find out more about franchising opportunities here.
Philly Pretzel Factory offers consumers a new, satisfying snack with their fresh-baked pretzels which can be “served hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and it has grown into the largest Philly Connection Catering Menu on earth, feeding customers at 170 franchised locations spreading throughout the country away from Philadelphia. Philly Pretzel Factory’s menu offers the traditional Philly style pretzel and also includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and a variety of mustards. The products can be found in a stand-alone bakery, transportation and entertainment venues, and in the nation’s largest retailer, Walmart. For additional info on Philly Pretzel Factory, visit www.phillypretzelfactory.com. To inquire about franchise opportunities, visit www.ownappf.com.