Every AdWords advertiser is definitely looking for a way to decrease their click costs. When in reality most PPC advertisers wake up each morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Most people get very frustrated at this point and end up shutting down their campaigns. What many people don’t understand is the reason Google keeps charging a lot more per click is because their AdWords campaigns have some big problems and these big troubles are leading to penalties from Google. That’s right; you’re being punished by Google. Below are the primary reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.
Firstly, you must know that Google is totally obsessive about “Relevancy”. In PPC management Relevancy is the key to either succeeding in AdWords or failing miserably. Google is centered on returning relevant search engine rankings with their users. What exactly does Google consider when searching for your AdWords campaigns? Google is looking to see if your ad as well as your site are 100% relevant to the keyword that was searched on. Google loves to view the keyword appearing in your ad a couple of times and appearing many times throughout your landing page. This way Google know that it’s supplying the searcher with relevant results. In case your campaign is not really set up like this than the is precisely why your bid prices are increasing everyday. Google has deemed your campaign with “% Relevancy”.
You Must Help Make Your Campaigns Have Relevancy
You may ask, “Well how how is it possible to me to write a certain ad for each and every keyword and make my landing page related to my entire keyword list?” That’s where the skill of professional PPC management comes in. You Have To make your ads as well as your landing page be relevant to the keyword searched on. This is actually the key to obtaining lower click costs! In the event you don’t hold the time or the know steps to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to some professional.
You Have To Organize Your Campaigns Correctly
Google majorly frowns upon campaigns that have their keyword lists stuffed into just one or two adgroups. Google expects each of the keywords to become sorted and organized into very closely knit adgroups with the keywords in an adgroup being relevant to each other. Google hates campaigns who have a lot of keywords in the same adgroup and absolutely detests once the keywords have little concerning the other person. In PPC management I’ve found which i get far better results should i take my clients keywords and set each keyword into an adgroup by itself. Organizing your
campaign correctly is a big element of getting great click costs in Google.
Split Testing Your Ads Can Dramatically Decrease Click Costs
That’s right; Split Testing your ads Daily can use a dramatic impact on click costs. If you think about how Google determines ad cost you’ll begin to realize how important Split testing actually is. Split testing allows you to find which ads are higher performing and obviously the larger performing ads get the most clicks. Should your ad is 1) Perfectly Relevant and two) Has a great Click-Through-Rate because of this your ad will have a higher Quality Score. Quality score helps determine your ad rank and your cost per click.
I know it sound very confusing, but Split Testing in conjunction with the methods I mentioned above is incredibly powerful. In the event you don’t understand many of these techniques to lessen your click costs, then it’s ijswdu you decide whether you’re planning to discover ways to apply many of these strategies yourself or whether you’re likely to let a PPC Expert do all the heavy lifting to suit your needs. AdWords is a complicated game but if managed correctly can be considered a very profitable source of income and leads for your business.