Smoothie King, the world’s leading smoothie king menu with price, will encourage guests to “Rule The Day™” through new branding that delivers on the company’s vision to be a fundamental element of every health and fitness journey.
The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, comes as Smoothie King continues its menu makeover, a journey which includes taken more than five years, 15,000 hours of research and development, and 150 changes, additions and reformulations of ingredients to back up healthy, active lifestyles. Included in the Clean BlendsTM initiative, Smoothie King’s menu includes more whole fruits and vegetables, no artificial colors, flavors or preservatives, and zero grams of added sugar in lots of smoothie options.
The Rule The Day™ campaign captures the journey of wellness, activity and achievement featuring everyday habits that persuade folks to live purposefully. In addition, it highlights Smoothie King’s many delicious, nutrient-rich smoothie blends that fuel those lifestyles, including ingredients like organic kale and spinach, carrots, strawberries, mangoes, wild blueberries and raspberries.
“Our new branding shows that we know food is fuel for your mind and the entire body, and that it should be as flavorful as it is functional,” said Smoothie King CEO Wan Kim. “We carefully choose each ingredient inside our smoothies to help our guests achieve their purpose, reach their goals and truly rule each day.”
As part of the rebrand, Smoothie King introduces its newest smoothie: Slim-N-Trim™ Veggie created using organic spinach, kale and ginger with mangoes, bananas, Gladiator® Protein, Lean1™ Protein, Fiber Blend Enhancer and apple pineapple juice blend. The smoothie king prices is the perfect light meal to aid shape up for summer, with two full servings of vegetables and fruit, zero grams of added sugar, and protein and fiber to fuel the day. Slim-N-Trim™ Veggie is available at all locations beginning April 2.
Smoothie King’s all-new, rebranded website includes nutritional and ingredient information for many smoothies, with details about Clean Blends™ as well as the Smoothie King “No No List” at https://www.smoothieking.com/our-promise/clean-blends.
Smoothie King Franchises, Inc., the first U.S. smoothie franchise, is really a privately held, Dallas-based franchise company with one thousand units worldwide. It absolutely was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a delicious way through smoothies.
Today, it continues its “Smoothies With A Purpose” mission through its Clean Blends Initiative that focuses on more whole vegetables and fruit while removing all added sugars, artificial flavors, colors and preservatives and added sugars in zxqrfq in our blends. The franchise is presently ranked No. 1 by Entrepreneur magazine inside the juice bar category for that 26th year, No. 35 overall on the 2017 Franchise 500 list and debuted on the Inc. 5000 list in 2018. The company also provides smoothieking including sports beverages, energy bars, vitamins, supplements and more.