Within the couple of years leading up to 2015, McDonald’s painted the image of a kingdom in decline. Once the pinnacle of fast food, Mickey D’s and its burger peers had lost their luster as clever competitors (Taco Bell, Dunkin’ Donuts, Chick-fil-A) and up-and-coming fast casuals (Panera, Chipotle, Shake Shack) stole market share.
But a sequence of events over the past year is finally hinting at signs of a McDonald’s turnaround, with system-wide sales enjoying a roughly $350 million boost in 2015 and three straight quarters of comp sales increases at press time. Under the direction of CEO Steve Easterbrook, McDonald’s sought to develop two major consumer trends: easy customization and all sorts of-day breakfast. The Design Your Taste kiosk program was expanded to more markets, however the latter initiative of (a curated) daylong morning menu really shook things up. Though it wasn’t rolled out until October, all-day breakfast helped fast food near me open now close 2015 on the high note.
While a lawsuit filed through the National Labor Relations Board over joint employer liability has elicited mixed reactions inside the industry and beyond, the Golden Arches make a concerted effort to emphasize its responsibility as being a corporate giant in alternative methods. Earlier this coming year, it brought health-halo Cutie clementines back to the menu, continued its Happy Meal Books program with a projection of reaching 50 million books by year-end, and raised purchase employees at corporate locations. Each of the do-good hubbub culminates this month with its Olympic Kids Program, in which 100 kids is going to be front and center at the opening ceremony in Rio.
There’s lots of fight left inside the fast-food giant, and no doubt that it will yet again go for the gold.
Starbucks is the industry’s chief overachiever. Never anyone to rest on its laurels and Frappuccinos, the coffee powerhouse continued to produce fresh LTOs-Halloween-themed “Frappula,” in addition to Cherry Blossom and Caramel Waffle Cone drinks-while also beefing up its less saccharine offerings. After witnessing a 20 % uptick in its overall iced beverage sales, Starbucks introduced a brand new cold-bar beverage lineup just in time for summer.
Novelty beverages notwithstanding, the worldwide brand has poured considerable energy into enhancing its adaptability to match as many meal occasions as possible. Last fall, Starbucks kicked up its convenience factor with all the nationwide rollout of Mobile Order & Pay, allowing customers to skip the line and set orders in advance. Playing both size extremes, it announced plans to open the second Roastery location in a 20,000-square-foot facility in New York City’s Meatpacking District as well as debuting its fifth express format store at only 635 sq ft.
While some of the 17 million roughly customers who actively use Starbucks’ loyalty app were miffed in April when the company revised the app to award stars (credit) based on purchase amount as opposed to frequency, it looks like ‘Bucks is betting on other perks-points for making mobile orders or using partner services like Lyft and Spotify-to maintain consumers cool.
The past year was tough for Subway. Not only was former spokesman Jared Fogle imprisoned on charges of child po.rnography and solicitation, but additionally founder and fast-food pioneer Fred DeLuca died simply a month following the brand celebrated its 50th anniversary. The company went into a veritable lockdown, and U.S. sales slid some $400 million.
But Subway, featuring its gargantuan international presence and streamlined system of sandwich artistry, is hardly down for the count. At the begining of 2016, it launched new premium ingredients like thick-carved turkey and applewood-smoked bacon. Skilled professionals think this menu upgrade stands to execute best against McDonald’s all-day breakfast as other brands scurry to discover their very own game changer. Subway also will continue to emphasize its healthfulness by working to remove undesirable ingredients like high-fructose corn syrup and artificial flavors and colors.
Whilst the second-biggest burger brand didn’t make headlines like McDonald’s-despite its efforts to do so by way of a proposed “McWhopper” collaboration-Burger King did manage an amazing surge in 2015. System-wide sales moved up $900 million, and AUVs also enjoyed an enhancement since the company continued to cull a small number of underperforming stores. Like many brands, Burger King is touting the cleanliness of key menu items, however it is also (rather wisely) trying changes within its wheelhouse. Buffalo Chicken Fries, Grilled Dogs, as well as a Flame Grilled Chicken Burger may be menu innovations, but they’re not so far from the fare you’d expect in a burger joint.
By now it’s obvious that Taco Bell’s years-long success is anything but a flash within the pan. The best Mexican quick serve jumped a spot on the QSR 50 and continues to find favor among younger consumers with its tongue-in-cheek humor and zany menu options such as the Quesalupa and Beefy Crunch Burrito. What’s new is its approach to ingredients. Over the past year, the organization has created commitments to merely source cage-free eggs and to remove artificial colors and flavors, as well as antibiotics.
The device bulked on top of an extra 200 stores, but Taco Bell isn’t putting all of its (cage-free) eggs in a single basket. This past year, the urban-hip Taco Bell Cantina debuted in Chicago and San Francisco, and then in May the company unveiled four new upscale store designs with a special focus on reflecting the neighborhood community.
Usually neck and neck with Burger King, Wendy’s failed to keep up the pace and fell a place inside the rankings-although not from lack of effort. Before year, Wendy’s has worked to update nearly every facet of its business, from founding its tech-focused 90° Lab and creating a vegetarian black bean burger to promoting CFO Todd Penegor to chief executive and teaming with pop band American Authors for any special promo.
Couple those moves with the fact that Wendy’s AUV still outperforms the top five brands (save for McDonald’s), and also the Freckled Lady might just produce a rebound.
Dunkin’ is holding steady using its aggressive growth plan, totaling 1,125 new stores in just 36 months while pushing system-wide sales nearly $500 million in 2015. Next season it is going to enter Hawaii the very first time ourles also driving big deals in international markets like South Africa and Switzerland. And after promoting five internal managers to vice presidents, the company could be expected to stay true to its course.
Dunkin’ has additionally made impressive strides using its outreach; in December it took over as the first corporate sponsor from the newly launched National Women’s Hockey League (NWHL), and very soon after took over as the league’s “official coffee shop.” Dunkin’ also tapped social networking celebrity Logan Paul to generate content for video-sharing app Vine that highlights the DD Perks rewards program.
Whoever says you can’t boost your annual sales greater than $1 billion in a single year and keep fast food open near me obviously has not visited Chick-fil-A.
The once-regional quick serve is spreading its wings and gliding into new territory. Its spring debut in The Big Apple was highly anticipated and well received and also the company has a dozen more locations in the pipeline for your Big Apple.
On the menu side, Chick-fil-A highlighted its healthy side with the addition of a whole new salad for the lineup and introducing a Superfood Side-kale and broccolini with dried cherries and roasted nuts-developed together with Atlanta chef Ford Fry.